Collectible, giftable and rooted in a real destination.
Illustrative concept — Abu Dhabi
- 01Physical memory
- 02QR scan
- 03Living story
Concept / Pre-MVP
Bring every
place to life.
Physical memories. Living digital stories.
PostaViva helps destinations extend cultural places, exhibitions and live moments through collectible digital stories. Scan a postcard; open a short mobile experience in the browser.
Seeking an Abu Dhabi pilot partnerPostaViva extends the experience
01 — An illustrative visitor journey
From museum shop
to living memory.
This example shows the intended experience. It is not a live customer implementation.
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01 · Choose
A keepsake with meaning
A museum visitor chooses a collectible postcard connected to the place they have just experienced.
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02 · Scan
No app. No account.
The visitor scans the printed QR code using their phone camera. A mobile web story opens instantly.
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03 · Discover & remember
The place unfolds
A short experience combines motion, narration, sound and context—ready to revisit after the journey.
02 — The opportunity
The visit ends.
The story doesn’t have to.
Most souvenirs preserve an image, but not the meaning behind it. PostaViva proposes a reusable storytelling layer that helps cultural and hospitality partners extend a visitor relationship beyond the physical place.
Browser-based content designed for access, return and sharing.
03 — How the platform could work
One storytelling system.
Many place-based collections.
PostaViva is conceived as a future partner platform—not a single animated postcard. The first pilot would validate the simplest useful version.
Partner collection
A place-specific set of physical souvenirs and stories.
QR activation
A discreet code connects the object to its digital story.
Browser experience
Mobile-first storytelling, without an app download.
Pilot learning
Consent-aware signals help test engagement and value.
04 — The digital story
Short enough to enter.
Rich enough to remember.
A partner story could combine selected layers according to the place, audience and rights available.
- 01Motion and atmosphereIllustration, animation and cinematic transitions
- 02Narration and soundVoice, music and environmental audio
- 03Meaningful contextCurated history, craft, architecture or local voices
- 04Accessible choicesLanguage, captions and readable transcripts
Scope note: WebAR and 3D are future possibilities subject to technical validation; they are not promised for the initial pilot.
05 — Designed for place-makers
A flexible idea for
different visitor moments.
Each partner would shape the story, physical format and visitor journey around its own cultural context.
Museums
Extend an exhibition or collection into a story visitors can take home.
Exhibition keepsake · Collection storyDestinations & attractions
Connect a landmark, district or journey to a memorable digital layer.
Place collection · Visitor trailHotels
Turn a welcome gift or departure keepsake into a considered guest touchpoint.
Guest story · Local guideCultural retail
Add provenance, craft and narrative value to selected merchandise.
Maker story · Product contextLive events & city celebrations
Extend projection-mapping shows, festivals and landmark moments into collectible digital stories audiences can revisit and share.
Event memory · Story extensionProposed · Open to co-design
06 — Abu Dhabi pilot brief
A small collection.
A focused question.
Can a physical souvenir become a meaningful digital touchpoint for visitors and partners? The proposed pilot is designed to learn—not to imply a finished platform.
Explore hosting a pilotA museum, cultural destination, attraction, hotel or city-event stakeholder with a clear visitor story and access to an appropriate retail or gifting moment.
Concept design, three indicative souvenir designs, one mobile story journey, QR activation and a lightweight learning report.
Curatorial input, content and brand approvals, access to the visitor touchpoint, and operational collaboration.
Activation, story completion, optional sharing or return behavior, qualitative feedback and operational feasibility.
Indicative assumptions For discussion—not commitments
03Souvenir
designs
designs
500–1KPotential
pilot units
pilot units
02Languages
at launch
at launch
8–10Weeks to
validate
validate
07 — Honest product maturity
Clear about today.
Ambitious about tomorrow.
PostaViva is deliberately presented at its current stage. Each next step depends on partner discovery and validation.
- NowToday · Concept / pre-MVP
Define and demonstrate
Venture proposition, illustrative journey, partner conversations and pilot design.
- NextProposed pilot
Build and learn
A limited QR-to-browser experience, physical collection and agreed measurement plan.
- LaterFuture vision
Make it reusable
A partner storytelling platform, subject to evidence, technical validation and product development.
08 — Founder & execution
Alfonso Ojeda
Founder / Creative Technology Lead
“The opportunity is not technology for its own sake. It is using technology to help a place stay with someone.”
Alfonso brings 19 years of international experience in audiovisual systems and live-event environments—work centred on translating creative intent into reliable audience experiences across disciplines and locations.
Important distinction: this is the founder’s prior professional experience. PostaViva itself remains an independent, pre-incorporation venture concept without claimed customers, partnerships or traction.
Seeking an Abu Dhabi pilot partner
Could your place become
the first living story?
PostaViva is looking for a cultural or hospitality partner willing to co-design a focused first pilot.
Start a conversation